Product Marketing is promoting and selling a product to a customer. This includes deciding on a product's launching, marketing, and selling. Product marketers are focused on understanding and marketing to customers. They drive the demand and usage of the product. Also, it is defined as being the intermediary function between product developments and increasing brand awareness.
For example, product management deals with the basics of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, it also differs from other marketing jobs such as marketing, marketing online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product.
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